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587 - Trademarks (2 hours)
This course focuses on the basics of trademark law, including: how trademark rights are acquired at common law and under the Lanham Act; the distinctiveness spectrum and the problems of "genericness;" and how to protect product packaging and design as source identifiers. It also explores issues relating to traditional trademark infringement as well as dilution and anti-cybersquatting. Students taking this course will be required to complete a team project for their final grade.